This 5th edition of the biggest campaign for (travel) bloggers is organized by the Nordic Travel Fair MATKA in co-operation with Visit Helsinki and different regions in Finland and local companies!
Who can apply?
• Professional influencers from mainly travel and lifestyle segments
• Core countries we are focussing on are the Nordics and Baltics, the UK, Central Europe and Russia. Apply if your audience is from these countries!
• Depending on the market and niche, we are looking for influencers with a minimum of 10.000 unique visitors per month on their main channel. A strong Instagram following and engagement is a plus!
SAT 13 – WED 17 JAN – PRE TOURS Pre tours around Finland (some of the tours may start on Sunday or Monday)
WED 17 JAN – WELCOME - Get-together evening
THU 18 JAN – MATKA NORDIC TRAVEL FAIR Destinations Breakfast, NBE Keynote, Panel Discussion, Blog Labs and of course finding new destinations and partners at Matka Nordic Travel Fair
Traditional Sauna evening!
FRI 19 JAN – Helsinki and the metropolitan area You may choose from a variety of programs to experience Helsinki region with the most interesting way to you. SAT 20 – TUE 23 JAN – POST TOURS Farewell brunch
Post tours (some of the tours might end earlier) Matka Nordic Travel Fair (Sat 20 – Sun 21 Jan) Preliminary program, subject to change.
NOTE: This is not a paid opportunitiy. During the stay in Finland, the campaign will cover accommodation, program, and meals; but participants are kindly asked to cover their own transport costs to and from Finland.
We are expecting all attendees to be active on social media with #NBEFinland hashtag before, during and after the campaign. We hope that you will gather material for at least 1-2 blog posts/videos to be published by summer 2018!